Tracking newsletters
August 22, 2008
Google Analytics is good at tracking Adwords but it can also do exactly the same for other, non Google based campaigns. If you are sending out newsletters for example, exactly the same information that Google provides for its Adwords campaigns is available about the traffic that your newsletter generated.
Simply go to Google’s URL builder at
http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578
or type Google’s URL builder into Google.
This takes you to a very easy to use tool which builds the code for you.
